Logo Ideation #1
This logo represents the connection between people, history, culture, and the Han River. The shapes represent the geometric Korean characters that can be found in the museum name as well as abstract forms inspired by unity, the Korean flag, the sun, and the human figure to express the museum as a space where people can gather and experience Korean culture.
The color palette takes inspiration from the river, sky, sunlight, and traditional Korean tones. Additionally, the pattern system can also expand parts of the logo into a flexible visual identity for branding materials.
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Adobe Photoshop
- Adobe Illustrator
Logo Ideation #2
This logo is inspired by the unique caterpillar-like structure of the Ttukseom Han River building and its distinctive semicircular windows. Each window shape represents elements connected to the Han River, including the sun, bridges, traditional patterns, and observation.
The design simplifies these architectural details into a clean visual identity that reflects the exhibition hall’s connection to Korean culture and the surrounding river landscape.
- Adobe Photoshop
- Adobe Illustrator